The Crazy Orchid Lady Website is an online community for orchid lovers from all over the world.
Social Media attracts new visitors. Some become members and participate in the chat, photo posting, and Orchid of the Day competitions. In November 2011, a Crazy Orchid Lady Facebook Fan Page was established. Most days, the Crazy Orchid Lady posts the Orchid of the Day to the Page.
By April 2013 hundreds of outstanding orchid photos was available in the Timeline Photos Album. We decided that it could serve to attract new Fans to the Crazy Orchid Lady Facebook Page.
We developed some ads for the Crazy Orchid Lady Fan Page. The Facebook Ad platform allowed us to target people very finely by age, gender, location, and most important, interests. One nice touch was that we were able to target the Photo Gallery itself, rather than the Fan Page timeline. Also, we chose the less costly CPM (Cost Per Thousand impressions) rather than the CPC (cost per click) ad payment structure.
The results were immediate — and amazing. The ads ran from April 21-May 13, 2013. Here are some statistics for the campaign:
- Impressions: 1,665,998
- Clicks: 6988
- Click Through Rate: 0.419%
- Spent: $223.78
- Cost Per Thousand Impressions: $0.13
- Cost Per Click: $0.03
And here are the results for the Page:
|April 20, 2013||May 13, 2013||Change|
|Lifetime Total Likes||163||5327||3168%|
|People Talking About Page, 28 Day||31||7290||23416%|
|Stories Created About Page, 28 Day||44||14434||32704%|
But don’t forget, the true purpose of the Crazy Orchid Lady Fan Page is to get people to visit the Crazy Orchid Lady Forum Website. How did we do at that?
I’m glad you asked:
|Apr 20-Nov 30, 2012||Apr 20-Nov 30, 2013||Change|
|Avg Visit Duration||7:01||9:43||38.49%|
Contact InCommN Creative to discuss your Facebook Ad Campaign.