Taking Measure

Being present, taking measure, introducing CoreValue Software

The 21st Century Business Round-table is heading to session #3 in Northampton and session #2 in Springfield. Our theme this year links mindfulness and enterprise success for you, the mindful entrepreneur.

First, Happy Birthday to my INCOMMN partner, Daniel Lieberman! Daniel is the editor and chief writer for this newsletter, and he started the Don’t Eat Lunch Alone (DELA) lunch-time networking and discussion sessions. He and I joined forces to further our visions of resilient enterprises and resilient communities. All that for such a young man is astounding! (aw, shucks, thanks! — Ed.)

Measuring the Right Thing: How Alaska Airlines Does it

What is the measure of “age?” Does it really tell us much about who a person is, and what he or she is doing? Some of us celebrate, and some get worried as they count the passing years. But is it age that matters, or is it something else: fulfillment, achievement, accomplishment, satisfaction, happiness, a sense of wholeness? At any moment (at any age) in life, each of us can take measure: “Who am I? If not now, when?” The same for our businesses and organizations. Alaska Airlines, one of the few airlines, and in some recent years, the only one, to be profitable in North America, employs over 50,000 data points daily to measure how well it’s doing. It’s been an astonishingly successful enterprise with a full national flight schedule: it has the highest on-time take off and landing rate, it has the most satisfied customers and consistently high customer ratings, it has a safety record second to none, and yet it’s profitable. This is the airline that developed satellite tracking and guidance systems, the first to fully utilize this technology. Satellite guidance initially solved the airline’s home-base problem: Alaskan airports are nestled in small areas between mountains and coasts, and the winds and weather can be brutal. Flying there had been high risk yet left no room for error.

This example can teach us many things, including how to engage innovation effectively, and how to manage a complex system successfully. And profitably! And, by the way, for the common good: folks in Alaska depend on this transportation system, and the company has been committed to community and public interests.

InCommN offers CoreValue Software

We don’t always need 50,000 measures, or data points, to help us. I’m now working with, and offering as a new INCOMMN service, a measure-and-analysis system called CoreValue Software. INCOMMN is an advisor with this system, meaning that we employ it to help enterprises measure and track every key aspect of business and organizational development. The system uses 18 dimensions, or areas of measure, including internal (management, organization, accounting, leadership, and legal dimensions) and external (marketing, sales, product/service placement, pricing, brand, customer satisfaction) measures. On each measure, the business is compared to other businesses in its industry sector and also measured against its own stated goals and needs. Each measure is scored, and each results in a number of recommendations for improving that score. It’s the perfect tool for business valuation if owners are thinking of selling, and for entrepreneurs thinking of buying. And it’s equally powerful for assessing any businesses strengths and challenges, for growth planning, and for loan evaluations.

We’ll be carrying more information on our web-site about this exciting new tool. Give us a call if you want a demonstration or preview, or if you’re wanting to acquire, sell, grow or elevate any business. There are many great opportunities and rewarding birthdays for the mindful entrepreneur!

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