Lean Launch and Lean Pivot

What is the Lean LaunchPad?

Pfeil rechts oben gruen.svgCreated by Steve Blank, the Lean LaunchPad rests on the insight that a startup is a different kind of business from an established one. The business development methodology a startup needs is a completely different animal from the processes that lead to continued success for a going concern. 

The Lean LauchPad teaches that a startup is a process of discovery about the products, the markets, the customers, the tools, the processes, and the team that a business need to develop to become a success. It emphasizes agility, flexibility, and above all, the need to get out of the building and talk to people.  

What do we mean by “lean pivot”? 

Hungary road sign D-007.svgWe’ve run a series of courses over the last year or so. One of the things we noticed is that already established businesses can profit from LLP as much as startups. The key idea is the pivot. When a business learns that one or more of its core ideas just doesn’t fit the reality of the world they’re trying to operate in, it’s time for a pivot. In traditional business development, this would be deemed to be somewhere between a problem and a disaster. In the new reality of startups and agile businesses, the pivot is the thing that keeps the enterprise alive and growing. Established businesses need to learn to execute the Lean Pivot, because the world they operate in is sure to change, and they will be overwhelmed if they don’t learn how to adapt.

The InCommN Lean Launch and Lean Pivot Course

A twelve-week course in the Lean LaunchPad for startups and going concerns. Work alongside passionate founders, guided by veteran entrepreneurs and investors, to accelerate sales and investor interest.

Here’s what you or your team gain from the course:


  • a detailed, actionable model built with the Business Model Canvas
  • a higher chance of success
  • speed, efficiency, and sureness in execution
  • accountability to an engaged peer-group
  • personal attention from veteran teachers
  • valuable social capital and connections

What’s Next?

Click to request information about the Lean LaunchPad training.

InCommN Training


Paragus IT Company Retreat Reinvents the Economy from the Ground Up

rick-1In November 2013, InCommN got a really fun assignment: facilitate the Paragus IT annual retreat. CEO Delcie Bean IV wanted to give his entire staff a quick, entertaining introduction to economics and business. The goal was to get them all thinking like entrepreneurs.

Rick Feldman’s economics training came in handy here: he developed a program of a series of simulations to get the women and men at the retreat involved in and thinking about the origins of value, markets, competition, cooperation, and money. He divided the group into five teams: Farmers, Hunters, Land and Resource Owners, Forest Products/ Builders, and Entrepreneurs/Toolmakers. In a couple of rounds of play, the teams came up with the feudal system, the joint-stock company, and monopoly capitalism. They had a lot of fun doing it, and came away with new insight into business and economics.

What Does Your Enterprise Want to Learn?

Collaborative ClassroomInCommN can offer customized training to enterprises of all sizes. Our expertise includes product development, web marketing, finance, social media, value chain analysis, web software, and much more. We can structure a training to suit your needs, whether it’s a lunch and learn or a full-blown company retreat like the Paragus one.

Contact InCommN Training for more information or to discuss a training.

Crazy Orchid Lady Facebook Campaign

The Crazy Orchid Lady Website is an online community for orchid lovers from all over the world.

Crazy Orchid Lady Forum   An Orchid Community

Social Media attracts new visitors. Some become members and participate in the chat, photo posting, and Orchid of the Day competitions. In November 2011, a Crazy Orchid Lady Facebook Fan Page was established. Most days, the Crazy Orchid Lady posts the Orchid of the Day to the Page.

Orchid of the Day

By April 2013 hundreds of outstanding orchid photos was available in the Timeline Photos Album. We decided that it could serve to attract new Fans to the Crazy Orchid Lady Facebook Page.

COL Fan Page Timeline Photos















We developed some ads for the Crazy Orchid Lady Fan Page. The Facebook Ad platform allowed us to target people very finely by age, gender, location, and most important, interests. One nice touch was that we were able to target the Photo Gallery itself, rather than the Fan Page timeline. Also, we chose the less costly CPM (Cost Per Thousand impressions) rather than the CPC (cost per click) ad payment structure.

Facebook Ad For Crazy Orchid Lady Forum

The results were immediate — and amazing. The ads ran from April 21-May 13, 2013. Here are some statistics for the campaign:

  • Impressions: 1,665,998
  • Clicks: 6988
  • Click Through Rate: 0.419%
  • Spent: $223.78
  • Cost Per Thousand Impressions: $0.13
  • Cost Per Click: $0.03

And here are the results for the Page:

  April 20, 2013 May 13, 2013 Change
Lifetime Total Likes 163 5327 3168%
People Talking About Page, 28 Day 31 7290 23416%
Stories Created About Page, 28 Day 44 14434 32704%

But don’t forget, the true purpose of the Crazy Orchid Lady Fan Page is to get people to visit the Crazy Orchid Lady Forum Website. How did we do at that?

I’m glad you asked:


  Apr 20-Nov 30, 2012 Apr 20-Nov 30, 2013 Change
Visits 5539 6086 9.88%
Unique Visitors 2095 2729 30.26%
Pageviews 26633 31033 16.52%
Pages/Visit 4.81 5.10 6.05%
Avg Visit Duration 7:01 9:43 38.49%
New Visits 36.27% 43.85% 20.91%

Contact InCommN Creative to discuss your Facebook Ad Campaign.

InCommN EBooks

logo-incommnInCommN EBooks

Guides to the most asked-about business subjects, written by recognized experts. We’ve been listening to the questions about business in the 21st century that participants in our workshops and seminars have been asking for a couple of years now. We’ve learned that the same subjects come up over and over again. So we’ve decided to put together this collection of ebooks covering the material that people really want to know about. Each ebook is an authoritative guide to its subject. We’ve chosen authors who really know their stuff, and can communicate it in a succinct, easy to understand style.

Published Fall 2013

IMG 1031A Guide to Value Chain Analysis, by Rick Plaut. An expert in product development and marketing, Plaut takes you through the basics of Value Chain Analysis. You’ll wind up being able to evaluate the value chain in your market, a well-known ingredient in successful startups. $10.95 Add to Cart

Business and Economics 101, by Rick Feldman. Economist and financial advisor Rick Feldman has written an incisive, fast paced introduction to the fundamentals of business and economics that every entrepreneur should know. The book starts with the basics of value, markets, money, and winds up with discussion of corporations, venture capital, and regulation. $9.95 Add to Cart

I Speak Geek So You Don’t Need To, by Daniel Lieberman. A former software developer who has been working in Social Media, Web Programming, Analytics, and Web marketing, Lieberman takes you on a tour of the key computer and internet technologies that are so important in today’s business world. The book is written to entertain, while it also provides lots of examples, recommendations, and power-user tips and tricks, while teaching entrepreneurs how to navigate the often-confusing landscape of modern technology. $7.95 Add to Cart

InCommN Creative

Creative Services for Individuals, Companies, and Non-Profits

InCommN, LLCInCommN Creative consults on, builds, and manages:

  • Joomla!, WordPress, and Squarespace websites 
  • MailChimp email newsletters
  • Facebook Pages, Twitter feeds, LinkedIn Profiles, Groups, and Company Pages 
  • Search Engine Optimization and Web Analytics
  • Facebook Ads and Google Adwords
  • PowerPoint presentations

Contact Daniel Lieberman for more information about InCommN Creative Services

InCommN Consulting

Drawing on the wide range of experience and expertise of INCOMMN and our associates, we provide one-to-one and INCOMMN-to-enterprise consulting, mentoring and coaching. We work with not-for-profit as well as commercial enterprises, from solo-entrepreneurs to larger companies. Best of all, we have the capacity, and we’ve been recognized for, our variety of delivery options: hands-on (yes, we come to your place and work along side you and your colleagues and staff!), workshops, scheduled one-to-one sessions, presentations — whatever works best for you and for the situation:

  • Management and Leadership
  • Developing and Applying Appropriate Metrics; Analytics and Assessment
  • Developing Boards of Directors; Organizational Development
  • Developing and implementing systems to serve: accounting and finance, HR, production, processes
  • Marketing and Sales
  • Social Media
  • Meeting facilitation
  • Turn-arounds, growth strategies, preparing to acquire or sell a business
  • Fund-raising, development

Core Value Software

Many entrepreneurs and business owners think about selling their business, or acquiring others, as part of their business and financial planning and strategy. Others aren’t as interested in this level of transition, but they still want to know how to sustain their business, or grow their business. And many not-for-profit leaders now want to seriously consider how to have revenue generators as part of their plan, rather than being dependent on grants and donations.

All of these have this in common: the need to assess the enterprises core practices, products, services, position in the marketplace, and opportunities. And that’s where CoreValue comes in. INCOMMN is a registered CoreValue Advisor, using this advanced software tool as part of our own consulting business to dig deep into your enterprise. We help you get to the strengths and challenges of your business or organization, and accurately evaluate multiple dimensions of your work: sales, revenues, costs, market placement, management, staffing, financial controls, customer relations, and legal matters, to name a few.

If you’re not afraid to evaluate every facet of your enterprise in order to know how to improve, sustain, and grow, then this is the comprehensive approach you want. And you’ll be amazed by its results!